12 Tips to Grab Galleries

As an Artist Agent, I’m passionate about web gallery pricing, as a inability to show prices reduces our ability to market paintings. Art Galleries are in the business of selling art. It’s not clear why some gallery (and artists) do not list the prices of their galleries on websites. Collectors of art visit gallery websites for information. If potential buyers don’t see basic information, they are annoyed and go to a different gallery website. In the simplest sense, collectors need to see:

Pictures of Available Paintings * Prices * Artist Information * Gallery Information

Gallery View

Some dealers claim that omitting prices aids in establishing relationships between the gallery as well as the buyer. If a customer contacts the gallery to ask for the price the gallery believes they are able to sell the client and, if they need to offer incentives.

My View

Art collectors are not naive. They understand that art costs money. Why withhold information and manipulate collectors to contact the gallery? A lot of avid collectors do not call the phone to inquire about the cost of art. Additionally, the buyer cannot contact a gallery at night, so the probability to make a sale can only occur when the gallery is open. The collector we have informed me there’s an abundance of art out there from which to pick — she’ll check sites that display prices instead of picking up one of the phone and inquire prices.

Gallery View

Posting prices devalues art. They’d prefer to “soft sell” the art.

My View

Internet users want information in their hands. The gallery has done harm to their customers and their artists by not taking advantage of every opportunity to market their paintings. The major art galleries as well as auction houses has prices on their sites. They must be being used for their benefit!

Gallery View

Their artists do not have uniform pricing. The artists will increase their prices at certain galleries and then reduce them in other galleries. The gallery doesn’t want the customer to know the price discrepancies.

My View

Artists that don’t maintain consistent pricing are unprofessional. Fine art galleries shouldn’t represent them. The art market all over the world is extremely private, because of the Internet. It’s easy to discover whether an artist is selling his work for a price that is significantly different. (Of course, it is important to take into account the cost of framing-gold leaf, gold, etc. –but that’s another topic.)

Gallery View

The gallery makes use of the web to draw potential customers in their work, but not to make sales from the site. The gallery wants collectors to come into the gallery and purchase their work. Visit:- https://www.thienthuvanphuc.com/

My View

It’s extremely naive to believe that everyone will go to galleries. Many art collectors don’t reside near to the gallery. Many 21st Century customers are Internet adept and frequently purchase artwork they find online. Of course, the buyer will contact the gallery to discuss specifics with the gallery—but having accurate photos and prices available on the site can make the sale.

FACTS

1) My artist’s top-selling galleries display prices and offer many paintings from their websites. Many of their patrons never even step foot in the gallery’s the door.

2) The inability to provide prices is a major issue for users of websites that experts in usability Jakob Nielsen recently deemed it the most common web design mistake. I quote the following quote from Mr. Nielsen —“The worst example of not answering users the questions they have is not giving prices for goods and services. No B2C eCommerce site should make this error. ,… The price tag is the main specific piece of info customers use to know the specifics of a product, and in not listing it makes people feel lost and reduces their knowledge of a product range. We have thousands of videotapes from customers who ask “Where’s the price?” while pulling their hair out.”

3.) Your website is your salesperson across the world and is available 24 hours a day, 7 days a week.

4) People looking for discounts are likely to ask for a discount. If Internet clients like a piece and the price is within their ballpark, they are smart enough to know that they are able to contact the gallery by phone or email and ask for discounts.

5.) The gallery will save the customer time and embarrassment by posting the price of the painting on the website. A buyer would be embarrassed to learn that a piece of art sells for more than $50,000 when he assumed it would be under $10,000.

6) After extensive research I’ve found that failing to provide prices is a collector’s toy. One collector informed me that she saw a piece she wanted to buy in an advertisement for a national art magazine. She visited the gallery’s website and was dissatisfied– they did not list prices. Rather than call this gallery she searched the artist’s name, and found the artist at a different gallery, one that posted prices. She phoned the gallery and purchased a painting from the gallery.

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